Water had a special meaning for the people of Anatolia rather than being just a vital life source used for drinking and cleaning. Turks originally had come from Central Asia where their belief system was based on Shamanism. According to the new settlers of Anatolia, water was one of the fundamental elements which creates life and it should have been respected.
When respecting water got together with Islamic order for being clean, Turkish people took hammam as a serious and prestigious business and carried it wherever they went.
Turkish baths become popular places where people from different backgrounds can meet, improve social relations, share the latest news and have fun during Ottoman Empire.
And turkish towel was naturally born with the traditional turkish bath tradition.